ME?
✨ I never started with a five-year plan or a straight career path. My first step was teaching computers, handling computer centres, then management consultancy & business development in my jobs. Side by side, curiosity se retail clothing ghar se shuru kiya. *“Let’s just try this”* turned into pure passion ❤️.
Exhibitions? Kabhi khushi, kabhi gham… but business always ON 🔥. Customers loved the quality. And haan, ek secret bataun? 😏 My service + price + quality were so solid that I even broke into an established seller’s market 😎. *Jab suna toh Mann prafullit ho gaya.🥳* Infact my regular customer ,a corporate sales & marketing head told me: “Your sales technique is so natural n genuine that he offered me job in his co. (Flattering, but unki bhari co. join karne ka mann kabhi hua hi nahi).
Then came the big twist — city change. New city, new customer base, retail didn’t work. Piles of material, mounting losses. Shut down. After few years I thought better to do something in job only so i focused shifted to corporate life, moved to a metro city.
“I worked in MNCs and even explored HR for few years. That time I wanted to grow in corporate only until ek awaaz andar se boli — *hello! “Freedom kahan hai meri? Agar itna effort main kisi aur ke liye kar rahi hoon, toh apne liye kyun nahi?” 💭*
That’s when I jumped back into business again. “And that’s when my passion for business reignited. I worked on a wholesale scale while still juggling my job, but my energy and time had its limits. Breaking point aaya, inner said *"ab na ho payega job"*,papers daale, aur bola — “Bas, ab apna karna hai.” and started my B2B online apparel business. Easy right? Noo. Not easy to win trust of customers or to trust the vendors etc. But yes slowly I was building my business...
Phir aaye twist pe twist seasons: demonetization, GST, COVID- the final dhamaaka💥. Bade bade export houses band ho gaye — toh hum kis khet ki muli the? 😅 😅 Still, I fought back. *Losses the, par haan — jin logon ne cheat kiya, unki maine wat lagayi aur paisa bhi wapas liya* 😄. Slowly, ek baat clear ho gayi: Lavische Zone had already earned me respect as a genuine business
Aur tabhi ek sapna baar-baar awaaz de raha tha — apna khud ka brand 🚀. No big funds, no partners, bas passion & persistence. Risk liya, leap liya… aur premium women’s T-shirt brand Aurishaa born hua.
Launch delay, cheating, hurdles — faced everything. But jab first designs market mein aaye aur logon ne bola “Wow, amazing quality & design”… bas wahi meri asli jeet thi 💎.
And today I know one thing for sure: Lage raho Munna Bhai… kyunki apna junoon hi apna asli superpower hai. ✨
Aurishaa
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Terms of Service
Effective Date: [04/05/2025]
Welcome to Lavischezoneshop ("us", "we", or "our"). Please read these Terms of Service ("Terms") carefully before using our website (the "Service"). Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, and others who access or use the Service.
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